Tata Harrier Adventure X Launched in India at ₹18.99 Lakh
Tata Motors has introduced a compelling new avatar of its flagship Harrier SUV—the **Adventure X**—starting at **₹18.99 lakh** (ex-showroom, Delhi). Designed to bridge the gap between rugged styling and accessible luxury, this variant upscales the Harrier with off-road flair, modern technology, and aggressive pricing. Positioned between the Pure X and Fearless X trims, the Adventure X aims to lure buyers seeking a versatile, capable ride under ₹20 lakh.
Pricing & Variant Lineup
With the launch of Adventure X, Tata has streamlined the Harrier’s confusing lineup—from 11 trims to just **six**: Smart, Pure X, Adventure X, Adventure X+, Fearless X, and Fearless X+—making choice simpler and more intuitive.:contentReference[oaicite:0]{index=0}
| Variant | Manual (MT) | Automatic (AT) |
|---|---|---|
| Smart | ₹14.99 lakh | – |
| Pure X | ₹17.99 lakh | ₹19.59 lakh |
| Adventure X | ₹18.99 lakh | ₹20.69 lakh |
| Adventure X+ | ₹19.34 lakh | ₹21.04 lakh |
| Fearless X | ₹22.34 lakh | ₹24.09 lakh |
| Fearless X+ | ₹24.44 lakh | ₹25.94 lakh |
These **introductory prices** are valid till **October 31, 2025**, giving buyers a window to avail these competitive rates.:contentReference[oaicite:1]{index=1}
Exterior Design & Colour Palette
The Adventure X wears a more muscular design, featuring rugged cladding, a sporty bumper, and aggressive front fascia. Roof rails and skid plates add functionality and aesthetic toughness. Notably, the variant offers a new **Seaweed Green** colour along with an all-black “Dark” edition for a more striking presence.
Interior & Technology
Step inside, and the Adventure X surprises with **Onyx Trail dual-tone interiors**—black leatherette with rich tan accents for a premium feel.:contentReference[oaicite:3]{index=3} The standout feature is the **26 cm Ultra-View twin-screen system**, combining a digital instrument cluster and infotainment into one seamless display.
Other comfort & convenience highlights:
- Powered ErgoluX driver seat with memory and welcome functions
- Panoramic sunroof and auto climate control
- Auto headlamps and Aqua-Sense rain-sensing wipers
- Multi-drive modes (City, Sport, Eco) complemented by Trail Response modes (Normal, Rough, Wet)
- 360° HD surround-view camera and wireless charging
Adventure X+ takes these even further with **Level-2 ADAS**, rear disc brakes, and an electronic parking brake with auto hold.
Powertrain & Chassis
Mechanically, nothing changes under the hood—the Adventure X retains the tried-and-tested **2.0L Kryotec diesel engine** that delivers ~170 PS and 350 Nm torque, available with both **6-speed MT and AT**.
The ride benefits from the strong **OMEGARC platform**, derived from Land Rover’s D8 platform, known for its refined ride quality and structural integrity.
Safety & Practicality
Safety has been prioritized, with standard features like 6 airbags, ABS with EBD, traction control, hill hold, ISOFIX anchors, and a 360° camera. Adventure X+ further builds on this with Level-2 ADAS and auto-hold EPB.
Competition & Value Proposition
At this price and feature level, the Adventure X positions itself well against rivals like the **MG Hector**, **Jeep Compass**, and top-segment variants of the **Hyundai Creta** and **Kia Seltos**. What gives it an edge is the level of technology, terrain-response features, and bold styling found in a sub-₹20 lakh package.
Brand Vision & Market Strategy
Tata’s CCO stated that the new Adventure persona is designed for a lifestyle that embraces adventure, capability, and self-expression. This variant not only simplifies the choice for customers but also packs tremendous value—highlighting Tata's intent to make premium features more mainstream.
Conclusion
The Tata Harrier Adventure X hits a sweet spot—bold enough for off-roading, tech-rich for modern buyers, and priced to appeal to value seekers. If you're after a capable SUV that blends tough looks, advanced features, safety, and affordability under ₹20 lakh, the Adventure X stands out as a very compelling choice.
✅ Final Thoughts
The launch of the Tata Harrier Adventure X showcases Tata Motors’ dedication to evolving its SUV range for modern-day Indian buyers. With its attractive pricing, packed features, and strong design language, it is well-positioned to make a significant mark in its segment.
If you’re looking for a diesel SUV that offers both style and substance, the Harrier Adventure X might just be the perfect companion for your next journey.